Everyone is in sales. Whether you sell a product or service, sales are the lifeblood of your business, so time and money is continually invested to better your chances.
Ever heard of J.P. Morgan? He said, ?Millionaires don’t use astrology. Billionaires do.? Morgan realized the power of studying cycles through astrology.? Taking this a step further, we can use the blueprints of individual Sun signs to learn what makes clients tick. Understanding your clients? inherent tendencies is the edge your business is missing.
What if your religious beliefs prevent you from believing in this? Tha O.K. There are many others who share your religion, still choose to implement astrology and are affording themselves and their families more luxuries in life.
?This can?t work for me,? you say. ?I don’t have that kind of information.? Here?s a subtle solution. Say, ?You remind me of my favorite Aunt. What a great woman. She was born August 2nd , when’s your birthday??
Any last objections to prevent you from using this new skill in your business toolbox? No, not you Gemini, Libra, and Aquarius. Air signs are typically open and welcome change, unlike Capricorn natives. Here?s more information for stern,? strict Capricorn. What if people find out that you’re using astrology and think you’re a flake? Tha not O.K. The easy answer is that nobody needs to know. Learn it, use it, make more money and nobody ever needs to know. Relieved Capricorn? Now le learn how to read the signs.
March 21-April 20
enthusiastic, active, leader
Bursting with adrenaline and impatience, Aries wants to GO! She gets bored faster than a teenager with A.D.D, so appeal to this need for speed by being 100% prepared. Then bullet-point how her purchase will put her in the driver?s seat. Arians consider control and independence paramount to breathing.
April 21-May 21
stable, stubborn, sensual
Careful and deliberate decision-makers, Taurus likes to evaluate. Prepare a detailed plan enabling her to feel secure and comfortable. She is not a risk-taker in any aspect of her life, including business. Taurus revels in creature comforts as well. Does your company provide amenities for potential clients like a complimentary dinner? If not, even a neck pillow branded with your company logo will appeal to her senses.
May 22-June 20
energetic, communicative, indecisive
Picture a squirrel in the middle of the road checking back and forth, again and again. With its nervous energy, the squirrel?s attempt to make a decision looks almost painful. I introduce you to Gemini. For her, making a commitment is a considerable challenge. Keep her focused or she will distract you with a multitude of engaging stories and opinions. Address her greatest fears, routine and boredom. How will this sale create more freedom in Gemini?s active life?
June 21-July 22
sensitive, emotional, nurturing
Ruled by the moon, Cancer is downright moody. She is deeply sensitive and easily offended so choose your words carefully. That means you, Sagittarius! We know how blunt you are so practice what Mom taught you and think before you speak. Cancer needs encouragement and constant support. She needs to feel needed. She is, in a word, needy. Coddle her. Allow her to feel like a newly swaddled baby. Encourage her to trust this connection and this relationship will last indefinitely.
July 23-August 22
creative, powerful, dramatic
She doesn?t ask for much, just complete adoration. She is a born entertainer and like most celebrities, she craves flattery. Yes, even with her extreme confidence, Leo?s ego requires stroking. She delights in being in the spotlight almost as much as being in absolute control. Leo will become your most loyal client when she sees how this purchase will widen her base of power.
August 23-September 22
perfectionist, analytical, reserved
Virgo must know the how and why of everything. Her logical, analytical mind and natural investigative skills put Sherlock Holmes to shame. She appreciates facts and has already compared, contrasted and weighed her options. Win over Virgo with your thorough preparation and also by your neat appearance. Make sure your eyeliner and lipstick are refreshed before you meet Virgo because she notices everything. (Did I mention that Miss Manners, Judith Martin, is a Virgo?).
September 23-October 22
balance, relationships, communication
You may be congratulating yourself for being the greatest saleswoman in the world. You were smooth, effective and your timing was perfect. Truth is, you just dealt with the Zodiac?s sweetheart. All your sales should be this easy. Libra values relationships and finding balance. To avoid conflict she will turn on her charm, flash her winning smile and do everything to keep the peace. But don’t underestimate her power of negotiation. Prepare to dicker and you will leave the meeting with an immense feeling of accomplishment and a satisfied new customer.
October 23-November 21
intense, passionate, secretive
She is a paradox. Even when Scorpio seems to be relaxed, she is evaluating and working out strategies. If she spots a weakness in your presentation, she will move in quickly to capitalize. How do you deal with the Zodiac?s wildcard? The saying ?She who gets in the first punch wins the fight? couldn?t be more accurate than when handling a Scorpio. Bring a strong opening to obtain initial control with this mental chess master. Then continue to move with confidence as you steer Scorpio toward her purchase.
November 22-December 21
honest, exploration, idealism
With her natural flair for sales and marketing, Sagittarius could be YOUR business mentor. Her honesty and optimistic outlook make her one of the most likeable people in the Zodiac. She is a free, adventurous spirit who thrives on new ideas and a constant change of scenery. She avoids structure of any kind so make sure you confirm her appointment time. When she arrives, offer a plethora of possibilities so she can envision her future full of variety and freedom.
December 22-January 20
disciplined, ambitious, formal
The mountain goat is a born climber and goal-setter. Capricorn values success, status and power. She has great respect for authority and the wisdom of elders so please act maturely. Even if your potential client is young, ending your sentences with ?ya know? may send her heading for the hills. Capricorn sets her sights high and will methodically plod upward toward her lofty goals. Explain how your help will expedite her rise to the top and propel her career.
January 20-February 18
humanitarian, original, visionary
This is a sign of the visionary, the creative and the independent. Aquarius covets intellectual stimulation and cutting-edge ideas. You?re basically sitting across from Oprah Winfrey, the quintessential Aquarius. Be creative and appeal to the ways your product or service will set her apart from the crowd.
February 19- March 20
generous, compassionate, sensitive
With her highly perceptive nature, Pisces is sensitive to others? needs. The proverbial Robin Hood of the Zodiac, Pisces feels responsible to aid as many people as possible. Beloved Mr. Rogers was also a sign of the fish. Like most Pisces, he is remembered as a symbol of compassion. Your ability to convey a wide-reaching benefit will secure this sale.
Consider this an opportunity to elevate your sales potential. Your efforts will be rewarded by a steady rise in closing percentage, self-confidence and career status.