September marks Australian Organic Awareness Month, a celebration of all things certified organic. It's designed to raise awareness about the important benefits of adopting an organic lifestyle, as well as steps to take that?instil confidence?that the?organic lifestyle choices of Australian shoppers are backed by Australia's leading organic certification body.
To support Australian Organic Awareness Month we?ll be showcasing the wisdom of two of Australian Organic Awareness Month Ambassadors ? Therese Kerr and Kate Wood.
In addition to her role as Goodwill Ambassador for Australian Organic, Therese is?mother of model Miranda Kerr, public speaker, founder of Divine By Therese Kerr and author of?Lunchbox Solutions.?She?has a passion for organic and natural lifestyles and is an expert on common chemicals found in conventional beauty and body care products.
And Kate Wood is also a Chiropractor, Kinesiologist, Doula & Musculoskeletal Acupuncturist. Together with her husband Nick Wood they own and run Healthspace Clinics, a series of healthcare clinics across Sydney, Australia.
Look out for Kate and Therese's articles this month on Smart Healthy Women!
?Being certified organic means that a product is cruelty free, non GM, pasture fed, socially responsible, sustainably fished, biodiversity friendly and of course grown free from harsh synthetic pesticides, herbicides, hormones and antibiotics,? comments Australian Organic?s Commercial General Manager, Joanne Barber, ?So when you shop, look for items displaying the Australian Certified Organic logo.?
Last years? campaign saw a significant increase in consumer research into the certified organic market and an increase in sales at a retail level.
?Our clients have told us that during and post the campaign last year, they had more customers than ever interested in certified organic products. We are thrilled, as it means our great team, together with ambassadors, are doing a fantastic job in spreading the message on our bud logo!? continues Barber.
Certified organic products being promoted throughout Awareness Month will range from food and beverages to cosmetics, textiles, gardening products and even pet food.
Australian Organic Awareness Month this year will include in-store promotions with retailers across the country inviting shoppers to enter various competitions to win Australian Organic packs.
?We have more partners involved this year and aim to showcase an even wider range of our clients? certified organic brands. It is such a great opportunity for our local, home grown certified organic clien to get a platform to promote their products.?, comments Barber, ?We?re always excited by the level of involvement from our goodwill ambassadors who collaborate with Australian Organic to bring awareness about sustainable farming, food and fibre production systems.?
This year Australian Organic will be giving away a five night escape to the exclusive Gwinganna Lifestyle Retreat, located in the Hinterland of Queensland?s Gold Coast. This resort?-?part-owned by Hugh Jackman?-?has partnered with Australian Organic to help celebrate Australian Organic Awareness Month.
?We have been overwhelmed with the support from local and international talent?, continues Barber ?it is such a great campaign to be part of and we are so excited to be announcing our team soon!?
Australian Organic Awareness Month will run from the 1st to the 30th September 2015. Follow Australian Organic on Facebook ?-?https://www.facebook.com/AustOrganicLtd
About the author
Estelle is the Editor and Founder of Smart Healthy Women Magazine. Founded online in 2013, SHW began as a wellness publication and evolved, over more than a decade, into a feminist political magazine, covering the health, economic, and political conditions shaping women's lives in a world that increasingly demands honest writing about both. SHW has published 677 articles and 56 themed digital issues featuring the work of more than 300 women writers.
