4 Tips for Pricing Your Products and Services

Attitudes and judgement towards money are one of the greatest limitations you can bring to a business. One of my earlier businesses was a business importing and selling semi-precious stones from India, particularly the popular rose quartz. I was going straight to the source thereby eliminating the middle man and allowing for an incredible mark-up; I’d buy the stones for $15 each and sell them for $130. I came to a stage where I wanted to get rid of my stock of jewellery, so I drastically reduced the prices, selling them for $25, expecting that they would sell faster....

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