< PreviousSMART HEALTHY WOMEN MAGAZINE - PAGE 393SensoryAcuityThe third step is having sensory acuity which means you want to feel, to see, to hear your outcome. You want to have a clear understand-ing of where you’re heading and how you’re going to get there. Your outcome has to be enticing enough that it pulls you towards achieving it. When all your senses are engaged, then you can move towards your goal with your eyes wide open. It’s about being real, about being truth-ful and asking yourself:“What would happen if I stay the same and what wouldn’t happen if I stayed the same?” That’s a mind twister, but it gives you something to think about.- PAGE 40 - SMART HEALTHY WOMEN MAGAZINE4Behavioural Flexibility. The fourth step is to have behavioral flexibility Life happens, things can go off track. Think about a baby beginning to walk. They’re on a mission and nothing will prevent them from taking their first teetering steps across the floor. They’ll fall down and get right back up again, won’t they? So as you venture onwards, things around you will change, people around you will change and you’ll be able to adapt. Some things you try will work out, and others won’t. Behavioural flexibility is about viewing failure as feedback and modifying your behavior accordingly. SMART HEALTHY WOMEN MAGAZINE - PAGE 415 ExcellenceThe final step is to operate from a state of excellence. Your mind and your body are linked and closely entwined. It is necessary to be aware of your psychology, your physiology, and your emotions. This quote from Henry Ford is perfect, “Whether you think you can, or you think you can’t – you’re right”. Your thinking has a direct impact on your emotions and feelings which govern your actions and behavior. Remember, you are not superwoman and operating in a state of excellence every day is unrealistic. Embrace your ‘human-ness’ and have compassion for where you are.You can be the change. You can be extraordinary. Ask yourself, if not now, then when? If not you, then who? You can achieve your goals and make next year your best year yet. Enjoy the journey and along the way, celebrate all that makes you whole and unique.- PAGE 42 - SMART HEALTHY WOMEN MAGAZINE―SMART HEALTHY WOMEN MAGAZINE - PAGE 43 BRANDING THE NEW YOUby Jon MichailH aving an authentic personal brand is about delivering on your promises. It’s about consistency. It means that people who deal with you know what they are getting. Whatever your line of work, you want the people you work with to know that they can trust and rely on you. I work closely with my clients, we have a confidante relationship and I know from experience that people respond positively to that. Developing an authentic personal brand means learning some tips and tricks from the advertising world and the branding of products and then applying it to people without being superficial. Yes, personal branding takes image into account, but good personal branding cannot be just a surface treatment - your image must have depth, it must stand for something. So, if you’re thinking that taking a look at your personal brand sounds like a cool idea, here are some thoughts to get you going. “It’s definitely not just a superficial, you know, ‘we’re working on your brand’ type relationship.” - Ground-breaking artist Deborah HalpernSMART HEALTHY WOMEN MAGAZINE - PAGE 45Developing an authentic personal brand means learning some tips and tricks from the advertising world and the branding of products and then applying it to people without being superficial. Yes, personal branding takes image into account, but good personal branding cannot be just a surface treatment - your image must have depth, it must stand for something. So, if you’re thinking that taking a look at your personal brand sounds like a cool idea, here are some thoughts to get you going. The National Gallery of Victoria (NGV) commissioned Deborah Halpern’s famous sculpture Angel, which stood in front of the NGV for 17 years. Angel was created to Melbourne’s “wild, whimsical and colourful” identity and now lives in Birrarung Marr in Melbourne’s CBD. - PAGE 46 - SMART HEALTHY WOMEN MAGAZINE1. BRANDING IS A PROMISESometimes it is the very idea of a promise that brings about longed-for improvement. Our shiny new wearable tech turns our focus to fitness, lending us a determination to achieve our goals that justifies the purchase. Brands are made up of tangible and intangible components, and the promise of a brand is one intangible that can lead to real results. Of course, brands don’t always live up to their promises, but we should. If your brand is built on your authentic self, on the things you truly value and believe in then living up to your promises becomes easy. SMART HEALTHY WOMEN MAGAZINE - PAGE 472. CLEVER BRANDS STAY UP WITH THE PLAYBrands that stay up with the play see opportunities where others see threats. Many brick-and-mortar retail stores were terrified when Amazon announced its entry into their market. Others had long ago seen the opportunities that our global digital world offers and weren’t so worried as they were too busy making the most of it.3. THE BEST BRANDS ARE PROFITABLEMost of us dream of making a living from doing something we love. The tricky part is making a living rather than learning to simply subsist. If you want your personal brand to attract strong investment, you have to look as though you’re the kind of person who will make the best possible use of it. You might need to convince your company of the benefits of investing in your professional development, or you’re a sole trader or small start-up needing to make a name for yourself or attract investment. A strong and vital brand will build value and help you achieve these aims. . Z Z ZNext >