The Female EntrepreneurIssue 53SMART HEALTHY WOMENMAGAZINEBecause you matter1SMART HEALTHY WOMEN MAGAZINEOUR TEAMEDITOR Estelle WilliamsDESIGNEREstelle WilliamsCONTRIBUTORSCindy SchulsonSue LesterEmmanuelle GraceJon MichailKim SpeedMegan SeamansBelinda AllsopTracy WalshLucy GoodPHOTOGRAPHS@ivorymix@rawpixel@ellyot@albertdera@kristinabratko@courtneyclayton@theformfitness@designedbyjess@epicantus@martenbjork@stickermule@timmarshal@knl_photo@paul_@thehkphotocompanyADVERTISERSJosa Tullum100% PureLove GoodlyMixbookSakaraCopyright © 2018 Smart Healthy Women Magazine. All rights reserved. 2SMART HEALTHY WOMEN MAGAZINECONTENTS0412 Signs of Success by Estelle Williams0616212530354411 From the Editor’s Desk Marketing with Heart vs Hope by Cindy Schulson The Female Entrepreneur Mindset by Sue Lester Listen Like a Leader by Emmanuella Grace The Rural Vet by Jon MichailThe Highs and Lows ofthe Female Entrepreneur by Kim SpeedTapping Into Your Feminine Energy by Megan Seamans.Have I Made It Yet? by Belinda AllsoppThe 21st Century Superwoman by Tracy WalshHow I Made a Career Out of Being a Single Mum by Lucy Good39503SMART HEALTHY WOMEN MAGAZINE4SMART HEALTHY WOMEN MAGAZINEESTELLE WILLIAMSEditorWelcome to our latest issue - the Female Entrepreneur Issue.These are exciting times, with more women than ever taking on the mantle of Startup, Lady Boss, Entrepreneur.From Finance to Medicine, Business to Mentoring, we have mums, wives, singles, millenials, grandmas and every woman in between making the most of the entrepreneurial opportunities available today.Join me as we showcase some of their stories. FROM THE EDITOR’S DESK5SMART HEALTHY WOMEN MAGAZINEWE THINK YOU’LL LIKE...6SMART HEALTHY WOMEN MAGAZINEMARKETING WITH HEART VS HYPE 3 KEYS TO STANDING OUT IN AN OVERHYPED WORLDby Cindy SchulsonThe other day I was invited to speak about marketing at a live event. The host of the event asked me a question that surprised me… He asked me if I like marketing.In that moment I checked in with my gut, and the answer was clear. Yes, I really do like marketing because it allows me to be creative and connect with the people I’m here to help. It also hit me in that moment why so many people don’t like marketing. I realized that it’s because they don’t like how other people market to them. As you know, there’s a lot of manipulation and hype out there.The good news is you don’t have to do it that way. There is a way to do marketing that feels good and gets results. It’s what I call Marketing with Heart vs. Hype.Marketing with Heart taps into your strengths, confidence and passions. Marketing with hype comes from a place of fear, intimidation and scarcity. The choice is obvious.Cindy Schulson shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype. Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart. One of her greatest gifts is helping her clients sort through their “brain dump” of ideas so they can find the golden nuggets that make them shine in their own unique way. Cindy is well known for her down-to-earth approach – what you see is what you get. Learn more about Cindy and get her free Authentic Brand Guide at www.MarketingfromWithin.com7SMART HEALTHY WOMEN MAGAZINESo how do you market with heart vs. hype? It’s all about honoring who you are.1. HONOR YOUR VALUEIn traditional, hype based marketing, we’re told to choose a target market and figure out what they want. There’s no doubt that it’s important to understand your target market. But here’s the thing. You come to your business with a wealth of skills, experiences and passions. And you owe it to yourself to honor those things in your business. So in choosing the focus for your business, start by looking within at the solution you’re here to provide. Then match that solution with the people who are the best fit for your solution, and for you.2. HONOR YOUR VISIONHave you noticed that everywhere you turn, there’s the latest and greatest marketing tactic? Do Facebook ads, webinars, joint ventures, videos, online challenges. It’s enough to make you pull your hair out.Here’s the thing. Traditional, hype based marketing is all about chasing after bright, shiny objects. When you buy into that, you end up scattered, spinning in a million different directions and ultimately going broke investing in one program after another.It’s not that these things don’t work, but for many people they’re either premature or overly complicated. Marketing with heart honors your vision. The vision of who you are, and what you want to create in your business. With that vision you can focus on tailored marketing strategies that are the right fit for you. And the truth is, marketing doesn’t have to be so complicated.Marketing is just sharing your message with the right people so they’re inspired to take action.And while there are many ways you can choose to share your message, you don’t have to do them all. Just focus on the ones that are the best fit for your ideal client and for you.8SMART HEALTHY WOMEN MAGAZINE3. HONOR YOUR VOICEWith traditional, hype based marketing we’re taught to figure out what people want and then tell them what they want to hear. When you do that, you end up sounding like everyone else who markets to the same group of people.So how can you avoid this?I totally agree that you have to research your ideal clients and speak directly to them. But when you market with heart, you understand it’s not just about saying what they want to hear. You need to honor your voice, and speak your truth as well.There’s a big “why” behind your business. There’s a stand you’re here to take. There’s a unique perspective you hold that fuels your passion and revs you up. You need to put all that in your message. When you do that, magic happens.In putting your heart in your message, you connect with the hearts your ideal clients. You stand out from the crowd and attract the people who don’t just value what you do, but who you are.Next >